Posted by maple at wasaga.uwaterloo.ca on November 22, 1999 at 10:31:38:
In Reply to: Nov 19th-21st; Dogma's "dissapointing" 2nd weekend posted by MrSharma on November 21, 1999 at 19:50:51:
: Well, it did fall 52% according to estimates....but then again, what do you expect when for the FIRST time in history 2 films mint over $30 million.
: The rest of the chart (with the exception of one or two flicks) experienced heavy losses. But I would still keep the faifth with Dogma.
: Ok, it ain't gonna gross $100 million or anything (domestically, not all together - now there's a possibility) but if you look at mid-week sales--well, they're strong! Saturday saw an increase of around 31% in box office sales and who said $15.8 million in 10 days is bad? Aside from Pokemon, Dogma is the best performer from last week's bunch of flicks.
: But thanks to the double-whammy of Burton and Bond and then next weekend Woody and Arnie (Toy Story 2 and End of Days), Dogma is - pretty much - fucked. But I don't blame it on bad word-of-mouth, just bad luck. Remember, The Bone Collector experienced a moderate percentage drop last
: weekend (28%) and now it's down by 46%.
: I still think a $30-$35 million domestic final is possible. And, to be honest, that ain't bad goin' for a film that is playing in under 1,500 theatres.
: Though, I can't help but feel a different launch date and a bigger theatre count could have benifited the film a whole lot more.
: Adveritising was solid, though failing to be sleazy and play up the Damon/Affleck/Rock thing was a noticeable minus (hey, it's advertising!).
: But, look, I think the film looks great and will be first in line on December 26th 1999 to see it in the UK. At the end of the day, the film will be remembered a lot longer than how much money it makes.
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: And, Kevin, if you're reading this:
: Please, please, please! Kidnap Brian De Palma and Martin Scorsese and get some directing lessons off them, that way you won't be such an easy target for lazy critical slags.
: No offence, but from the clips and trailer, Dogma looks like an 80s B-flick.
: But hey, it's got Linda F. in and Salma H. so I suppose the visuals ain't dat bad.
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