Posted by Adam_Hovey at proxy.caris.com on October 24, 2001 at 13:51:47:
In Reply to: Re: Microbreweries....... posted by Dead_By_Dawn on October 24, 2001 at 13:35:15:
good plan. I'll be sure to look you up on here next time I am making a trip down state so I can get some directions.
Where did the six-pack come from -- why didnít they choose a four-pack or an eight-pack? Who was the first to start packaging the six pack?
The six-pack was created by the marketing gurus behind the big breweries. Their thought was that it was the maximum number and ideal weight the average woman of a household would want to carry home to her beer-drinking man Ė- whether it be a six-pack of cans or bottles. Remember, this was the mentality of the '30s and '40s.
The first to start packaging the six-pack was Pabst Brewing Co.
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