Posted by rcpweiner at adsl-64-108-77-214.dsl.lgnnmi.ameritech.net on February 26, 2003 at 21:05:17:
In Reply to: Obscure question posted by MoonRaper37 on February 26, 2003 at 20:54:06:
Usually if it's a big release on DVD...like 'Minority Report' for example, they could start running a month or two before it's released, and then usually pick up a week or two BEFORE the release, and then maybe a week or two AFTER....of course, stuff could be added or subtracted according to upcoming holidays or poor sales...
So, I guess the answer is...a new marketing campaign for each release...