Posted by Deacon42 at adsl-68-78-78-135.dsl.emhril.ameritech.net on March 08, 2004 at 15:08:55:
In Reply to: Re: Box office flop? posted by Xtian on March 08, 2004 at 14:41:55:
: : That's crap. (and I'm not blaming you, just the perception that got around that it was a
flop).
: according to boxofficemojo, adding up marketing and production and subracting them
from domestic and overseas combined gross, the movie made 55.7 million dollars.
If it is subtracting production and marketing costs, then the 55.7 million is profit. What
studio would be pissed about that? Plus, I'm sure that doesn't include the CD & DVD
revenues.
: is that a flop? no, it made quite a bit of money, but in actual gross, it didnt equal what it
cost to make.
: as you say, this did not include dvd sales, rentals or soundtracks...but i would assume that
with a 45 million dollar marketing budget, they wanted to see a little more profict from the
franchise.
I think the point made about Elektra going into production speaks volumes.